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You spent years mastering medicine, not marketing. But today's market is competitive and clinical excellence alone isn't enough to grow your practice or brand.
This blueprint cuts through the noise and gives you proven PR and marketing tactics that establish credibility, attract ideal patients, and protect your reputation, before one moment, one headline, or one review puts it at risk.
ABOUT THE BOOK
A PRACTICAL PLAYBOOK FOR MODERN HEALTHCARE
This book cuts through the noise of generic marketing advice and focuses on what actually works in healthcare communications—where trust, credibility, and reputation matter most.
Written by Emily Schmitz, a seasoned healthcare PR strategist and former medical journalist, Credibility Rx translates public relations and marketing strategy into clear, actionable guidance you can use immediately, without gimmicks or guesswork.
This is not about chasing trends. It’s about building a reputation that lasts.
WHO SHOULD READ IT?
This book is written for healthcare professionals who want to grow thoughtfully and strategically, including:
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Physicians and physician practice owner
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Healthcare executives and administrators
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Digital health and health tech leaders
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Specialty practices navigating growth or change
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Providers preparing for increased visibility or scrutiny
If your reputation matters, then this book is for you.
WHAT YOU'LL LEARN
In Credibility Rx, you’ll learn how to:
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Establish credibility and authority in your field or market
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Use medical PR strategically—not reactively
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Attract ideal patients through trust-based visibility
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Be prepared for media opportunities
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Navigate reviews, headlines and public perception
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Align marketing efforts with long-term reputation goals
Everything is grounded in real-world healthcare experience—not theory.
THIS
BOOK IS DIFFERENT
WRITTEN BY SOMEONE WHO KNOWS HEALTHCARE ... AND THE MEDIA
Healthcare public relations and marketing isn’t the same as other industries and it shouldn’t be treated that way. Emily Schmitz brings decades of experience in healthcare communications, broadcast journalism and public relations to this book.
She has worked on the front lines of media, reputation management and healthcare storytelling by helping providers communicate clearly and effectively. Credibility Rx reflects that experience. It’s practical, strategic, and deeply informed by how healthcare stories are actually told and perceived.
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