OPTMYCARE
CASE STUDY
Startup Health Tech Company Launch Funding Announcement
MEDIA RELATIONS | MESSAGING
CLIENT
OptMyCare, an AI platform for healthcare and risk management.
GOAL
Elevate awareness around OptMyCare's innovative technology and recent $3M Series A funding.
STRATEGY
A tailored media list targeting venture capital, health tech and industry-specific outlets was created. A key success was securing a mention in the Wall Street Journal’s VC newsletter, which highlighted OptMyCare’s latest funding round.
TOP PLACEMENTS
RESULTS
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The Wall Street Journal VC newsletter covered the announcement.
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13 other key industry outlets, including regional and national publications, picked up the story.
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200+ outlets featured the press wire, further boosting visibility.
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Messaging was crafted for the founder’s media interviews, ensuring consistent, impactful communication.
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This comprehensive media effort led to increased traffic to OptMyCare’s website, elevating the company’s brand presence and credibility.
IMPACT
The targeted media outreach drove significant attention from investors and industry professionals, positioning OptMyCare as a credible and growing platform in the health tech space.