Blue Water Homecare & Hospice
Case Study
Hospice & Homecare Provider Comes out of Stealth Mode - Later Expands Service Lines
Website Refresh | Thought Leadership | Media Relations | Social Media | Content Marketing | Video Storytelling
Client
Blue Water Homecare and Hospice offers families in Central Texas the convenience, safety, and comfort of 24-hour private homecare and end-of-life hospice care when needed.
Goal
We took on the challenge to initially increase awareness and better communicate their homecare brand in Central Texas, and then later launch their expansion into hospice and VA services.
Strategy
Homecare in Central Texas is fiercely competitive. We established that success would result from a multi-pronged PR approach that included:
- A website content overhaul that included SEO-friendly content
- Earned media in TV, online, print, and podcasts that leveraged Blue Water’s expertise on timely, relevant topics
- Speaker opportunities
- Digital marketing efforts which included various PPC campaigns yielding a significant increase in website traffic and lead form submissions
- A steady cadence of social media and SEO-friendly blogs
- Video storytelling to establish credibility and connection with clients
Top Media
Results
This resulted in a steady cadence of work for Blue Water during their most challenging years (2021 & 2022). Hospice admissions increased 2,500% and the VA business is 7% of their total revenue and continues to grow.
They also won industry awards including Best Non-Medical Home Care provider in the Senior Resource Guide for Active Aging Adults 2021, Readers’ Choice Awards and the Best Home Health Care provider in the Hill Country News Best of the Best Awards in 2020 and 2021.
In 2022, Blue Water Homecare was voted Best Respite Care provider in the Senior Resource Guide Reader’s Choice Awards, and was a finalist in the Austin American Statesman Best of the Best Home Health Care Services category.
