News
Insights on healthcare communications, public relations, and credibility—written for physicians, healthcare leaders and organizations navigating visibility, growth and reputation.
Credibility Rx: A Public Relations and Marketing Playbook for Healthcare Providers
Credibility Rx is now available in print and e-book formats, and Emily Schmitz's healthcare PR playbook has already reached Amazon best seller status.
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Why Clinical Excellence Isn’t Enough: The Role of Public Relations in Growing a Healthcare Practice
Providing exceptional patient care is the foundation of any successful healthcare practice. But in today’s crowded and highly visible healthcare landscape, clinical excellence alone is no longer enough to drive sustainable growth.
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Why Healthcare PR Is Different (and Why That Difference Matters)
Healthcare public relations isn’t just another industry niche—it’s an entirely different discipline. Unlike consumer brands, healthcare organizations operate in a space where trust, regulation, and reputation are inseparable from outcomes.
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Healthcare PR Strategy: How Providers Can Build Credibility Without Crossing Compliance Lines
Learn how a smart healthcare PR strategy helps providers build credibility, visibility, and trust—without crossing compliance or regulatory lines.
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