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NEWS
Insights on healthcare communications, public relations, and credibility—written for physicians, healthcare leaders and organizations navigating visibility, growth and reputation.
Why Clinical Excellence Isn’t Enough: The Role of Public Relations in Growing a Healthcare Practice
Providing exceptional patient care is the foundation of any successful healthcare practice. But in today’s crowded and highly visible healthcare landscape, clinical excellence alone is no longer enough to drive sustainable growth. Patients have more choices. Competition is more sophisticated. And perception—right or wrong—plays a powerful role in how practices are discovered, evaluated, and trusted. This is where healthcare public relations becomes essential. The Shift in Ho
Why Healthcare PR Is Different (and Why That Difference Matters)
Healthcare public relations isn’t just another industry niche—it’s an entirely different discipline. Unlike consumer brands, healthcare organizations operate in a space where trust, regulation, and reputation are inseparable from outcomes. What works for retail, tech, or lifestyle brands often falls flat—or creates risk—when applied to healthcare. That’s why effective healthcare PR requires specialized experience, editorial judgment, and a deep understanding of the medical la
Healthcare PR Strategy: How Providers Can Build Credibility Without Crossing Compliance Lines
Learn how a smart healthcare PR strategy helps providers build credibility, visibility, and trust—without crossing compliance or regulatory lines.
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